Blake’s Hard Cider
Grown on the family orchard
Andrew Blake grew up working his family’s orchard in Armada. In 2013, with the family’s blessing, he started making hard cider from it.
Visit the site →Blake's Beverage Co.
We know fruit.
Blake's Hard Cider, Austin Eastciders and Avid Cider Co. Three cider companies that all started in 2013, and eighty years of farming behind the lot of them.
Together we are
80
Years of family farming
3
Cider brands
45
States in distribution
~2M
Cases a year
~100
Employees
Distribution current as of August 2026.
Cider's rightful place is at the center of the table.
We press fruit into drinks people actually want. That has been the job since 1946, when Gerald and Lovey Blake bought a hundred acres in Armada, Michigan and started an orchard. It is still the job now, across five brands and forty-five states.
Fruit-forward, made from real ingredients, and grown on land we know. That is the whole idea, and we have not found a reason to complicate it.
Our brands, kept distinct
Austin Eastciders
Austin energy, built to travel
Founded in Austin in 2013, making cider with real fruit, lower sugar, and flavor profiles that are complex without being difficult.
Visit the site →Avid Cider Co.
Crafted for the outdoors
Started in 2013 out of kegs poured at concerts and pints passed around picnic tables in the Pacific Northwest.
Visit the site →Happy Core
Fruit-forward, from Avid
Bright, fruit-forward hard ciders made by Avid Cider Co. Apple Dayze and Berry Good Vibes, found at Albertsons.
Visit the site →Rad Soda
Classic soda, simplified
The nostalgic soda flavors you grew up on, with less sugar and at a price that is pretty rad.
Visit the site →There is work here worth doing.
About a hundred of us. Production floors in Armada and Wolcott, an orchard that still needs farming, a sales team covering forty-five states, and the finance, marketing and people teams behind them.